The MTV brand book.










MTV rebrand takes over Time Square with a cable TV pop-up (Image generated using AI).




MTV's pop-up festival with new artists and old hits (Image generated using AI).

Rebrand? We made merch!
This project focuses on rebranding MTV to reconnect it with its roots. Through this rebrand, MTV emphasizes its return to music and reintroduces its iconic tagline! Team - Gavin Bacher, Abigail Savage and Anannyaa Shetty.
The MTV brand book.
MTV rebrand takes over Time Square with a cable TV pop-up (Image generated using AI).
MTV's pop-up festival with new artists and old hits (Image generated using AI).
Rebrand? We made merch!